It all depends on what your true motivation and ultimate goal is. If your desire is to get their attention, then you email a manager or someone else in the leadership team and express your concerns. In this age of social media, no company would take a chance on having something go viral, especially something that amounts to a $20 mistake.
Another option is to create some form of system to share the best and worse customer service stories. You could have your friends email you the stories, and use your blog to share great stories, and sad ones.If you do this weekly or daily or as often as necessary. companies will reach out to you.
For example, I would nominate Chase Bank for the business that I will no longer do business with award !! Why, you might ask? Because I have been a banker with Chase for almost 30 years. My money has been a fixture in their bank for what seems like an eternity. And then, I did the unthinkable! I did something that I will pay for …… forever!!
I applied for a job!! OMG yes… I asked Chase to hire me. Now, I know what you are thinking…..well, I don’t ! But here is what I was thinking. I bank with Chase. I get a job, working for Chase. I get a check from Chase. I cash it, at Chase, and put the money where? At Chase bank!! Keeping it in the family. We all win!! But Chase said no! All I can think of is…..I’m good enough to bank there, but not good enough to be an employee.
I am reviewing my options……….
Am I wrong?